Amway Creators
Amway Creators was launched as part of a global company initiative to support new business owners during their first 90 days. I joined Amway Creators as the UX/UI Lead of this newly formed team. I managed our agency partners, Digitas North America and Tang UX in Shanghai, as well as internal business stakeholders at Amway Headquarters in North America and Amway’s East Center of Excellence in Guangzhou, China. As a lead on an agile in-house team, I helped define the impact map, user journey, and epic brief. I oversaw a team of 4 designers to create a development-ready clickable prototype. Amway was going through a global rebrand, so we were simultaneously building out the brand, the design system, and the Amway Creators concepts.
onboarding
Onboarding is the first-time user experience—an Amway distributor’s introduction to Amway Creators. It allows users to customize their experience with the Creators app: create a personalized icon based on their passions, upload a profile photo, and connect their social media accounts.
storefront setup
Storefront is the personalized customer-facing shopping experience. Amway distributors can set up a customized storefront with their favorite products, create custom lists of products, and promote and share these products and lists of products on their social media accounts and with their customers.
Campaigns
Creators Campaigns empower Amway distributors to create and publish content that helps them build their brand, gain a following around their passions, and sell Amway products to customers who are part of their community.
creators china app
Amway’s largest market segment is in China, so this was our first iteration of the Creators vision in a mobile app. I collaborated with corporate stakeholders and agency partners in China to bring Amway’s global vision for the Creators program to life in China’s market.
The first launch of the mobile app experience launched in China in 2020, with India planned as the next market in 2021. The product roadmap plans for an eventual global launch.
Where is amway creators today?
I worked on the initial Creators concepts between 2019 and 2021, then left to work at Snapdocs, renovate my house, and take parental leave. Since my departure from Amway, the app has launched as Amway™ Creators+ on iOS.