Personalized Shopping

Inspired by the Amway Creators Storefront experience, MyShop is a personalized ecommerce tool that utilizes the product catalog and digital capabilities of the newly re-launched amway.com to help Amway distributors sell to their customers online and earn attribution from each sale. This launched in 2020 and was one of the top tools used by Amway distributors in the North American market, which includes the United States, Canada, and the Dominican Republic.

I was part of the strategy team that defined requirements with business stakeholders, supervised 4 designers to build a setup flow, and managed the process through accessibility, user testing, development, and a soft launch with a group of Amway distributors who helped us test during the launch phase. We value their feedback and continue to improve the experience of MyShop in production.

MyShop

MyShop Setup

MyShop setup is a simple process. The first four steps allow the Amway distributor to add a cover photo, a profile image, a custom name, and welcome message, contact, and social media information, and select up to six of their favorite Amway products to feature on their site. They are also able to choose a custom URL for their site, whether it’s a username at the end of an Amway URL or a redirect from a domain name that they own. Distributors can then choose the language of their site—English or Spanish for sites in the United States and the Dominican Republic; English or French for sites in Canada. A maximum of two sites per country (six sites total) is allowed.

ShareBar

• To an Amway Business Owner (ABO): a standard experience to create and share referral links, which helps them do business easily.

• To Prospects: straightforward path to purchase.

• To Markets: a simple and easy integrated plug-and-play component or building block to start social sharing locally.

“Shopping With”

Due to the personal nature of distributor/customer relationships in a direct selling business, Amway distributors wanted their customers to know that they were still shopping with them even if they left their MyShop page. Distributors also wanted customers to know that they were shopping with them if they shared a link to a product, a brand page, or a list from amway.com with a customer. The “Shopping With” banner appears on an amway.com page whenever a customer arrives there either from their distrubitor’s personal site or a shared link. The distributor receives attribution (credit for the sale) with any purchase that results from that shopping session.

View benchmarking research

ShareBar

ShareBar allows Amway distributors to share links to products with their customers and earn attribution from any resulting sale. If the customer decides to leave the page their distributor sent them and continue to browse amway.com, the customer will see a “Shopping With” banner on the page, and the distributor will earn money from any product the customer purchases during that session.

ShareBar launched in 2020 on social networks in Asia:

• China — WeChat

• Taiwan — Line, Facebook

• Japan — Line, Twitter (now X), Facebook

• Korea — KakaoTalk

• Thailand — Line, Facebook, Instagram