The Nutrition Recommender
The Nutrition Recommender is a responsive web-based tool designed to assist Amway distributors in creating personalized nutrition plans for their customers. These plans include vitamins and supplements tailored to meet each customer's nutrition goals. I collaborated with a product manager to develop the initial strategy and implemented Amway’s design system for the user interface. Initial concepts were inspired by chatbots but evolved into a quiz. The nutrition recommender experience was also something that Amway Business Owners (ABOs) could send to customers utilizing the personalized shopping features I worked on, including ShareBar and MyShop.
Metrics
This tool was launched with a total investment of $84,000, resulting in ~$250,000 monthly recurring incremental order value throughout its life (2020-2024). It inspired its successor, a Wellness Recommender that expands the product recommendations beyond the nutrition product line.
Design concepts
1: a conversational chatbot experience; 2: a survey (this is what launched); 3: results page and product recommendations on the live site
Nutrition Recommender User Journey
Whiteboard sessions when we kicked off this project